A Discussion on Wearing Competing Brands
When it comes to the subject of cross branding, a lot of old school and new school sneaker-heads will agree; wearing two competing brands is a big no no. If we take a step back however and look at things from an overall perspective, what's the big deal? Is it really such a big fashion faux pas to rock the three stripes on your feet with a pair of Nike Tech joggers? Do we really care if a pair of Air Force 1s is worn with some Adidas Track pants? WHAT'S THE BIG DEAL?
The fashion industry has evolved over the years with new innovations in fabrics and designs. New brands have become more popular and yes, even a rapper can take over the fashion world and make millions of people want to dress like a bum. We are all slaves to fashion whether we want to fit in or stand out. Somebody, somewhere, made something that you're wearing. Does that mean you have to be a slave to the rules?
I say no. We are all adults, we can wear what we want and nobody can tell us otherwise. Unless you are a brand ambassador and are sponsored by a certain company, you should feel free to wear what you want, where you want...when appropriate. That doesn't mean wear that fresh Puma Track outfit you picked up from the mall over the weekend to that job interview you have on Monday. But it does mean that you should feel free to mix and match brands whenever you'd like and within reason.
Unlike when we were all kids and got made fun of if we didn't have the latest Js or because our socks didn't match, now it is not only okay to dress differently but in some cases it's almost encouraged to step outside the box. If you can rock it, rock it: shoes, clothes, belt, hat, jacket, etc. They don't all have to come from the same brand, with the same pattern, and in the same colors. I've seen people come to a party dressed head to toe in Gucci and trust me, nobody was impressed. We should all feel comfortable in our own skin and part of that is being comfortable with your own style. If that means you cross brands, so be it. As the saying goes, "If it goes, it goes", meaning if your outfit goes together it doesn't matter who makes it.
What are your thoughts on Cross Branding? Leave a comment below. For some final words of wisdom keep in mind a quote from one of the most influential designers of the century: "Fashions fade, style is eternal." —Yves Saint Laurent
Sir Harry Jr. Signing Off.