Beyoncé is back at it again, bringing the heat to the streets. This week she shared a trailer for her new clothing line, Ivy Park. The ad that has surfaced about the Topshop collaboration features Beyonce talking about Houston’s Parkwood Park, and why it’s important to her. And of course she is showing off her new workout gear in the ad as well.
Ivy Park, named after the artist's daughter and a park in her hometown, will have a total of 200 pieces that cater to varying body shapes. Beyoncé's line will include bodysuits, leggings and headbands. Ivy Park will be available at Topshop as well as Nordstrom and Net-a-Porter. According to Nordstrom representatives, prices there will range from $14 (for a headband) to $265 for a bodysuit, and apparel pieces will start at $25. Nordstrom is set to carry the collection in 54 doors nationwide and online at nordstrom.com.
Not everyone is in formation for the new line. It appears that Active Wear brand Lululemon Athletica suggested that Ivy Park is a knockoff of itself. The Canadian athletic apparel retailer had a lot to say to the fans who were comparing the two lines. The retailer tweeted: "They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy in Love with our brand, she made her own." Now you know the beyhive wasn't going to take that too kindly. Even after deleting the tweet, Lululemon had to address many allegations following the countless attacks from the beyhive saying they "never meant any harm."
Ivy Park AD